You have AI activity.
You don't have an AI strategy.
The tools aren't the problem. The sequence is. Here's the framework that changes everything — the book, the interactive course, four AI agents, and a 30-minute strategy session with Brett. $97.
Why 70–85% of AI projects fail — and the one decision that puts you in the other group
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Read the Book As You Go Through the Mini Course
Introduction & Chapter 1 — free preview. Full book included with purchase.
70–85% of SMB AI projects fail on the first attempt.
Not because the technology doesn't work. Because business owners are making tool decisions before they've made strategy decisions. They're solving the problems that are loudest instead of the ones that are most expensive.
You already know what this feels like. Monday morning: three new tool pitches in your inbox. A LinkedIn post from a competitor who's supposedly already using AI to do what used to take a team. A webinar invite promising you'll be left behind if you don't act now. And somewhere underneath all of it, a quiet, gnawing sense that you should have figured this out by now.
There are more than 1,900 AI tools competing for your attention across 29 different business categories. The average SMB spends $23,000 in their first year on tools that don't integrate and don't deliver measurable results. The vendors collect subscription fees whether you succeed or not.
You bought tools before you had a strategy.
The vendor pitch was compelling, the demo looked clean, the ROI was projected with confidence. But nobody asked which specific business function was your actual bottleneck — and without that answer, the tool had nowhere useful to land.
You automated the loud problem, not the high-leverage one.
You fixed what was most visible, most complained about, most obvious — when the function that was actually bleeding the most revenue was somewhere else entirely. You can't see that without a framework.
You couldn't prove it was working.
You had no before-state documented, so you couldn't prove the after-state. Without ROI, you lost organizational momentum. The tool quietly died — not because it stopped working, but because no one could prove it was.
You're not behind because you're slow.
You're behind because no one has given you a real plan for your actual situation. That changes here.
"I've tried AI tools but can't connect them to real business outcomes."
"My team is using AI inconsistently — some love it, most ignore it."
"I don't know how to measure whether AI is actually working."
"Every vendor promises ROI but nobody shows me how to calculate it."
"I'm worried about making the wrong AI bet and wasting capital."
"My competitors seem to be moving faster and I don't know what they know."
"I understand AI conceptually but have no implementation roadmap."
Your business doesn't need 1,900 AI tools.
It needs nine.
Every business function that actually matters — everything that determines whether your company grows, runs efficiently, and executes reliably — fits into one of three dimensions. And within each dimension, exactly three functions where AI creates measurable, repeatable leverage at your scale. That's the 3×3 Framework. That's where we start.
13 chapters of framework, case studies, and ROI methodology. Your complete map.
Brett on camera for every section. Interactive exercises that apply the framework to your actual business.
Consultant, Brainstorm Partner, Implementation Guide, and ROI Calculator — text and voice, trained on the book and on your situation as you share it.
Complete the Consultation Prep questionnaire and Brett reviews it before your strategy session — so you start the call already understood.
Brett, already knowing your business. You leave with a clear starting point and a realistic 30-day roadmap.
Everything you need to go from confusion to clarity — and from clarity to your first real AI win.
The Book — Your Complete Map
ROI and AI is 13 chapters of framework, case studies, and ROI methodology built specifically for SMB operators. Not a technology overview. Not a tool catalog. A business-first framework that tells you where leverage lives in companies like yours — with real numbers from real businesses.
- Full digital edition
- 13 chapters of framework + case studies
- ROI methodology built for SMBs
- Value: $29.95
The Mini-Course — Framework Applied to Your Business
Brett walks you through each part on camera. After every module, interactive exercises translate the framework into decisions about your actual business. The more you engage and share with the agents, the more tailored their guidance becomes.
- Video content from Brett on every section
- Interactive exercises per module
- Agents learn from everything you share
- Value: $197
Four AI Agents — Your 24/7 Implementation Team
Trained on the complete book and years of real-world AI implementation experience. Share your plans, SOPs, and business context via chat or file uploads — the more they know, the more specific their guidance. Talk to them by text or voice.
- Text + voice interaction
- Upload files to give agents your context
- Available any time, any device
- Value: $497
The 30-Minute Strategy Session — Brett, Before You Start
Book a 30-minute call with Brett directly from the Consultation page. Complete the Consultation Prep questionnaire beforehand so Brett can review your company, goals, and challenges in advance. You don't spend the call explaining your business. You spend it building your plan.
- Pre-reviewed intelligence brief
- Clear starting point + 30-day roadmap
- Brett has seen this pattern hundreds of times
- Value: $500
A 30-minute strategy session with Brett — included in your $97.
Book a 30-minute call with Brett directly from the Consultation page. Before the call, complete the Consultation Prep questionnaire in the Hub — your company background, current AI progress, goals, and challenges. Brett reviews it in advance. You don't spend the call explaining your business. You spend it building your plan.
You leave with a clear starting point and a realistic 30-day roadmap
Brett has seen this pattern hundreds of times — you get the confidence that comes from talking it through with someone who knows
Standard advisory rate is $500 — included with your $97 purchase
Book your session immediately after completing the course
What happens when you get the sequence right.
Highest pain: inconsistent lead flow, owner spending 10–12 hours weekly on cold calls. Deployed one AI appointment setter targeting the single highest-pain function in the Revenue dimension. 30 days later: qualified appointments doubled without increasing advertising spend. Owner reclaimed 10 hours a week.
Highest pain: slow proposals killing momentum — 4–6 hours per proposal, 45-day average sales cycle, 28% close rate. Deployed AI proposal generation integrated with CRM and automated follow-up sequences.
Highest pain: 12% repeat purchase rate — 88% of customers bought once and disappeared. Owner believed she had an acquisition problem. Framework showed it was a retention crisis. Deployed post-purchase follow-up sequences and an upsell recommendation engine.
Brett Thomas
Founder, Integral Corporation
Brett Thomas
I've spent 25 years working directly with business operators — not in a classroom, not in a consulting firm that sends analysts to do the actual work, but in the room with founders running real companies, making real decisions under real resource constraints.
I've written 18 books on leadership, management, and AI implementation — including the AI trilogy that preceded this book. I've helped businesses scale from $2 million to $20 million and beyond. And in the last three years, I've focused specifically on what AI implementation looks like for businesses operating at SMB scale, with SMB resources, competing in actual markets against real competitors.
I'm not an AI evangelist. I have no vendor relationships. I don't sell software. I have no financial interest in which tools you choose. What I have is a framework built entirely from watching what happens when you get the sequence right — and documenting what changes.
"I wrote this book because I kept watching smart, capable, experienced business owners get paralyzed by a market designed to confuse them. That's the problem I set out to solve."
Answers to the questions founders ask most.
You've been managing the AI overwhelm for 18 months.
You've watched the demos. You've signed up for the tools. You've had the internal conversations. You've read the articles. And somewhere in the middle of all of it, you've developed a quiet, persistent anxiety that you're falling behind — that your competitors are figuring this out while you're still in the research phase.
Here's what I know after working with hundreds of founders in exactly this position: the problem isn't that you haven't found the right tool. The problem is that you haven't had a framework for deciding which function to address first, which tool to deploy there, and how to measure whether it's working.
That's what this is. Not another course. Not another tool recommendation. A system for making the right decision in the right sequence — with a working session with me to make sure you leave with a real starting point, not just more information.
Instant access. Strategy session included. Guarantee backed by [email protected].
The complete system. One price.
Here's what's included and what it's worth:
After purchase you'll receive a welcome email with your login link within minutes. The strategy session booking link is inside the hub — available immediately after completing the course. Brett reviews your intelligence brief before every call. No prep required on your end.
Guarantee: If you complete the course and your strategy session with Brett and don't have a clear, specific AI implementation starting point for your business, email [email protected] for a full refund. No time limit. No questions asked.